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Is your 'do-good' investment doing well? Here's how to tell

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Investments that promise to do good, as well as generate a profit, are becoming ever more popular.

It's easy to see why. When money is earning zero interest in a bank, "impact investments" like an education project or sustainable farming cooperative offer an attractive alternative for people wanting profit with purpose.

So far so good. What's less clear is how the broader benefit of this kind of investment can be accurately measured.

Read the full article on CNN Money.